Photovoltaic Systems as Part of the Retail Green Agenda
Businesses are scrambling to project an image of green. A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while improving the planet for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they lower operating costs and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers are willing to pay a premium for a product or service from a company that is green.
The trick for businesses is to be eco-friendly without compromising profitability. Many are turning to photovoltaic systems as a response to the demand for products from the new green blooded consumer. The green blooded consumer is primarily concerned with air and water quality and our planet’s ever dwindling resources. They realize that we are on an unsustainable path and that change is necessary to our planet’s survival. The green blooded consumer is evaluating products and services and issuing a green stamp of approval for those businesses that are actually making a quantifiable effort and a stamp of disapproval for those that are not.
The response has been overwhelming. Depending on profile of the company, business owners are choosing to either stock the shelves with products that are produced using responsible practices and using materials from rapidly renewable sources or to modify operations to meet the retail green agenda demand. The installation of photovoltaic systems for the production of solar electricity has been the answer for many. This is particularly true for those located in the Sun Belt states where sunshine is in abundance and the rebates for solar photovoltaic installations are rich. California, where sunshine is cash crop, leads the country in commercial solar electric installations.
The result for businesses that have taken the path to become truly green and received the green blooded consumers’ stamp of approval has been, for lack of a better word, green. These companies have successfully increased sales and simultaneously lowered operating costs. This while building public relations capital and increasing stakeholder goodwill.
These are a few examples of well-known companies that are answering the demand from the green blooded consumer and leading the green revolution by utilizing the POWER of SOLAR.
- Wal-Mart
- Bed Bath & Beyond
- Home Depot
- Lowes
- Costco
- Kohl’s
- Best Buy
- Whole Foods
- Trader Joes
- Proctor and Gamble (P&G)
P&G, the largest consumer packaged goods company in the world, is committed to powering 100% of their plants with renewable energy. P&G is a force in the world. Their market capitalization is greater than the GDP of many countries, and P&G serves consumers in close to 200 countries. P&G has answered the call and become a model corporate citizen by powering their facilities with photovoltaic systems and designing products to delight consumers while maximizing the conservation of resources.
Screen shot from P&G’s website, showing the companies dedication to the production of solar electricity by use of photovoltaic systems.
